To request access to downloadable class materials from The National Conference and Quick Course sessions with Brian Wolf and Meg Glasgow, please complete the forms below or email university@wizardcutters.com:
Note: Video recordings of our National Conference classes will be made available in Wizard University.
As of 2024, access to Wizard University is available as an exclusive benefit of our Premium Service Plan subscriptions.
The National Conference
Sunday - February 4th
NEW - Local Marketing Strategies for Frame Shops (11am-12:30pm) by Meg Glasgow
Many businesses can benefit from marketing locally, but for frame shops, local marketing is absolutely required! In this course, you will learn marketing strategies that work and tactics that have proven effective time and time again. These strategies include SEO optimization, social media, offline marketing, events and generating reviews. In this fun and informative new class, Meg shows you how to build the buzz in your local community to create raving fans and increase referrals.
NEW - Getting Familiar with FrameShop Trace (1-2:30pm) by Brian Wolf
Are you intimidated by the options in Trace? Learn all about this vector-based utility within FrameShop that makes it possible to alter shapes and create custom drawings or logos. Brian will explore all the features and demonstrate each function within Trace. He’ll review several projects that show the benefits of knowing basic Trace operations so you can realize your potential as you continue to experiment. This course will help you build confidence in your abilities using the software and understand the capabilities you have to create unique mat designs
Monday - February 5th
NEW - Improve your FrameShop Design Skills (8:30-10am) by Brian Wolf
Get the most out of your CMC with Brian as your guide! In this must-attend session, you’ll harness the power of FrameShop Design to learn how small things like altering shapes, arranging openings, and adding artistic embellishments can make a big difference in everyday projects. From custom lettering to decorative lines (v-grooves, pen, debossing), discover ways to elevate your professional mat designs using the existing tools and resources in the software. Whether you're a seasoned pro or new to framing, this course is essential for enhancing your skillset and maximizing the value of Wizard technology. Don't miss this opportunity to refine your expertise, ask questions, and be inspired to impress your customers!
Applying the Principles of Stunning Frame Design (1:30-3pm) by Meg Glasgow
Design principles are essential for creating stunning frames that capture the viewer’s attention and enhance the beauty of the artwork or photograph they hold. Meg will explore the fundamentals of frame design and discuss how to apply them to create visually compelling and aesthetically pleasing frames. You will learn about the importance of proportion, balance, symmetry, contrast, color, and texture in frame design. This course will provide you with valuable insights and practical tools to create designs that impress and delight!
Tuesday - February 6th
NEW - Advanced Creativity in FrameShop Trace (8:30-10am) by Brian Wolf
*This course is ideal for those who already have a fundamental understanding of core functions in FrameShop Trace.
Once the stage is set with guidelines for drawing curves and angles, Brian will demonstrate best practices for tracing over images and techniques for working with automatically vectorized shapes. He’ll show ideas for incorporating drawn shapes into your designs, going beyond simple cutouts while bridging artistry and technicality. Explore multi-layer matboard designs, where you'll discover how to overlap and unite elements to take advantage of dimension and color. This course will open your eyes to the next step of creative possibilities and provide the tools to transform your projects into captivating masterpieces that leave a lasting impression! (*This course is ideal for those who already have a fundamental understanding of core functions in FrameShop Trace.)
NEW - Mastering the Art of Shadowboxes (1:30-3pm) by Meg Glasgow
Are you losing money on elaborate designs? Turn a time waster into a profit center with this new course! Learn to design and sell shadowbox projects with confidence with this step-by-step guide that takes you through the process of designing, pricing and selling incredible shadowboxes. Meg’s how-to approach starts at the design counter with tips for better customer collaboration, and includes advice for monetizing innovative elements and complicated mat cuts. You'll gain important insights for building and presenting the finished project. Stop avoiding elaborate designs and start delighting your customers with fabulous profitable frames.
Quick Courses
Monday - February 5th
10:30-11am: Selling Creativity by Meg Glasgow
Your Wizard CMC can do it all - but can you sell it, and how much should you charge? Learn techniques for selling creative mat designs and how to price them for profit.
11:30am-12pm: Making Magic by Emily Biethman
Add excitement to your projects with customized mat designs! Explore ways for using FrameShop Trace to create custom CutArt shapes around your customer’s treasured items.
12:30-1pm: The Ornamental Template by Brian Wolf
Discover an exciting new mode of operation featured in FrameShop 7 using the Ornamental template! Any layer can be any shape and use any cartridge. New techniques for designing are possible, both inside FrameShop and with ready-to-use Digital Content.
3:30-4pm: Working with LetterMat Captions by Brian Wolf
With the Pen Tool and Debossing cartridges, informative captions can be part of almost any mat design. Learn how text can be refined to look professional and artistic. Explore the latest improved fonts in FrameShop 7, plus new LetterMat Digital Content packages.
4:30-5pm: Sourcing Online Reviews by Meg Glasgow
The best way to grow your business is with 5-star reviews, but it’s not always easy. Learn valuable methods for asking customers, what to say, and which online platforms to use.
Tuesday - February 6th
10:30-11am: Get More Out of Your CMC by Brian Wolf
Many framers have never added elements like CutArt or captions. For those who wish to do more, FrameShop includes a folder of designs that demonstrate the first steps. We’ll browse these examples together to see all the extra things your Wizard CMC can do!
11:30am-12pm: Making Magic by Emily Biethman
Add excitement to your projects with customized mat designs! Explore ways for using FrameShop Trace to create custom CutArt shapes around your customer’s treasured items.
12:30-1pm: Go Beyond Framing by Meg Glasgow
CMCs will cut rectangles all day, but you may be missing opportunities to maximize what your machine can do. Go beyond framing with project ideas for using your CMC all year long.
3:30-4pm: Attract with Instagram by Meg Glasgow
Attract a new generation of buyers with social media! Learn practical tips for messages that get results, powerful tools that make it easy, and best practices to measure results.
4:30-5pm: Decorative Lines Overview by Brian Wolf
Lines around openings can be V-Grooves, debossed, or drawn with a pen. They can be designed and embellished in many different ways. Learn how to begin using all the options in FrameShop, then review a variety of new Decorative Lines Digital Content packages.
